Online advertising is placed on several platforms and they all work on a similar principle. The auction is held if there is free space for the keyword in the first line of the issue.
The advertiser is selected according to 2 parameters:
Such an equation is considered basic for marketers, describing the general concept of launching an advertising campaign.
There are many reasons why companies choose paid search for themselves.
As for contextual advertising, 3 indicators can be distinguished as the main ones:
With the help of PPC, it is possible to control the financing of advertising.
The company sets the maximum budget, additionally sets the desired location and other characteristics for placing banners. The price will vary depending on the chosen platform.
PPC is always fast.
After the announcement of the final price, the banners are put up for auction, and the platforms select the best offers. Of course, they are interested in profit, so approval for placing banners can be obtained within a day. After that, if necessary, adjustments can be made, which is very convenient.
Marketers have a full report on impressions, clicks, conversions. Contextual advertising rates can be easily adapted due to constant monitoring.
Before ordering a contextual advertising service, it is important to calculate its effectiveness. This parameter is evaluated not only by the cost of a click, but the return on investment (ROI) is also taken into account.
The main purpose of ordering PPC advertising:
These factors lead to an increase the return on investment, and the company begins to work efficiently.
Contextual advertising service allows you to quickly increase sales and enlarge your loyal audience. It also has other benefits:
In Traf.House you can order online advertising services at a bargain price. Our specialists are well-informed in the advertising market and have the necessary tools for effective work. Entrust your advertising campaign to the best specialists and be sure of the perfect result.